1998 Customer Development Distribution Government 
Steve Blank
JANUARY 4, 2012
1940’s – movie studios had to divest their distribution channel – they owned over 50% of the movie theaters in the U.S. With a new channel of distribution, home movie rentals surpassed movie theater tickets. It was 75 years until studios had to deal with technology changing their platform and distribution channel.
K9 Ventures
AUGUST 13, 2010
We really were doing the i-thing before Apple came out with its first iMac in 1998. Heck, it had to work, since we built it in close consultation with the customer. I tell these stories to lay the groundwork for what I am going to call Revenue Development. In a nutshell, Product Development is about building something.
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