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How To Predict The Future

Feld Thoughts

We needed improvements in video compression and in TCP/IP – the underlying protocol that essentially runs the Internet. The same spreadsheet also predicted we’d see a music downloading service in 1999 or 2000. Napster arrived in June, 1999. Step 2: Forecast the linear trend. Streaming video had finally made it.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.”

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