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How To Predict The Future

Feld Thoughts

I’m a huge fan of William and his writing as you can see from my review of his book Avogadro Corp. There seem to be two schools of thought on how to predict the future of information technology: looking at software or looking at hardware. The same spreadsheet also predicted we’d see a music downloading service in 1999 or 2000.

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Why Content Personalization Is Not Web Personalization (and What to Do About It)

ConversionXL

In 1999, David Weinberger, a technologist and co-author of The Cluetrain Manifesto , wrote, “Personalization: the automatic tailoring of sites and messages to the individuals viewing them so that we can feel that somewhere there’s a piece of software that loves us for who we are.” Show reviews of those products.

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