The Cost of Customer Acquisition: How Much Can You Spend to Earn New Business?
Duct Tape Marketing
AUGUST 11, 2016
Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. In other words, in addition to being a master at the fine art of persuasion, today’s marketer must also be part data scientist. That was a very important metric for him.
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