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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Dean Kamen’s code name for the project was “Ginger.” Why is it kept secret?”

Customer 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Dean Kamen’s code name for the project was “Ginger.” Why is it kept secret?”

Customer 101
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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

2001 ; Tullis et al., 2000-2001 , Tullis et al., Although studies of screen reading show no difference between reading from screen and from paper ( Dillon, 1992 ; Bernard, 2001 ), there could be some validity to this argument. However, this has not been borne out by recent evidence ( Bernard, 2001 , Boyarski et al.,