Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
The New York Times, January 2001. Finally, in December 2001, came the big reveal: Ginger was the Segway. . Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. asks Nick Greene. Dean Kamen’s code name for the project was “Ginger.” Why is it kept secret?”
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