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Taking Corporate VC: When It Makes Sense

View from Seed

It seems obvious but strategic investment only makes sense when that corporate VC is providing technology, market access, or other aid that cannot be obtained through a simple business relationship or from a startup’s other investors or advisors.

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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The Obama campaign and viral video. Burger King’s brave new world.

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