2002 Agile Media Product Development 
Startup Lessons Learned
MAY 14, 2009
Twitter about it or post it to a social media site? We changed our model to B2B and adopted Agile around 2002. Having lived through this, I wholeheartedly agree that if we had not had enough runway, adopted an agile/lean approach or had patience from our investors it would have failed miserably. . Expo SF (May.
ConversionXL
SEPTEMBER 5, 2019
They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., The first, according to Dr. David Travis at UserFocus , was agile development : Dr. Teams were savvy enough to know that fully formed, completed descriptions of users are an impossibility at the early stages of design.
ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
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