2002 Distribution Media Product Development 
The Next Web
DECEMBER 2, 2013
Taking into account the difference in storage costs in 2002, Schippers estimates that Zuckerberg was spending $3,000 per month on hosting for the first year and about $10 million per month by 2006 as the network grew exponentially in that time period. But if you were to replicate the product exactly, all those decisions are made for you.
ConversionXL
SEPTEMBER 5, 2019
You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful. (It
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ConversionXL
MARCH 7, 2017
One of the best definitions I’ve found, which expounds a bit more, comes from Tony Zambito circa 2002 : Tony Zambito: Buyer personas are research-based archetypal (modeled) representations of who buyers are, what they are trying to accomplish, what goals drive their behavior, how they think, how they buy, and why they make buying decisions.
Scalable Startup
FEBRUARY 1, 2013
In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. It became very hard to get businesses to adopt new stuff. Stick a fork in it.
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