ReadWriteStart

JULY 6, 2020

Another really great example of this tactic was in 2002 when Sony hired actors to walk around cities and ask strangers to take selfies with them. Silbermann used to stop into Apple stores on his way home from work and change all the browsers on the Macs and iPhones to the Pinterest homepage. .

Marketing 156

Marketing Startup Guerilla Canada 156

YoungUpstarts

OCTOBER 16, 2017

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. The company famously hired actors to pose as tourists and ask random people to take pictures of them with this cool, new device, sparking their curiosity in the process.

Flash 162

Flash Marketing Stealth Social Media 162

crowdSPRING Blog

SEPTEMBER 13, 2010

Most important lesson: hire a 6-foot tall chicken to promote your brand. OK Go is an indy rock band formed in 2002, with three albums released since their inception. How a small business used a guerilla tactic to build buzz and drive traffic. OK Go, or how to use exercise equipment for visibility and profit.

Viral 107

Viral Campaign Small Business Guerilla 107