6 Guerrilla Marketing Tactics For New Businesses
YoungUpstarts
OCTOBER 16, 2017
One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Namely, cool promotional items , such as T-shirts, pens, bags, or calendars trigger another, an even more important psychological mechanism known as the principle of reciprocity.
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