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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

Here is guerrilla marketing — how to growth hack your startup. I know first hand how frustrating it can be for entrepreneurs who believe in their startup so strongly but are struggling to get the traction they need. Our team quickly realized we needed to do something extra to fast track this startup’s visibility.

Marketing 156
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6 Guerrilla Marketing Tactics For New Businesses

YoungUpstarts

One of the most memorable campaigns was launched by Sony Ericsson back in 2002 in the early days of cell phones with a digital camera. Nate Vickery is a business technology consultant mostly engaged in management and marketing for SMB and startups. This tactic works great for new movies, books, or gadgets.

Flash 162
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

OK Go is an indy rock band formed in 2002, with three albums released since their inception. How a small business used a guerilla tactic to build buzz and drive traffic. Most important lesson: hire a 6-foot tall chicken to promote your brand. OK Go, or how to use exercise equipment for visibility and profit. Patience, Grasshopper.

Viral 107