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Neuromarketing Ethics: How Far Is Too Far?

ConversionXL

As the marketing industry developed, researchers dove deeper into buying behavior and buyers’ minds. His “Torches of Freedom” campaign in the 1920s promoted smoking among women as a symbol of liberation, opening a new market to cigarette companies. How far can subliminal marketing go? That’s a major limitation.

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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Or the founder, or the product, or the market – no metrics can measure those intangibles. Lessons Learned.

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Our Investment in Cloze ? AGILEVC

Agile VC

The company has been in stealth mode for the last couple months but I wanted to take this opportunity to talk about NextView’s investment in the company and our enthusiasm to be working with co-founders Dan Foody and Alex Cote. My partner @ LeeHower looks back: [link] 5 days ago Search. Our Investment in Cloze. June 25, 2012.

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The Future of Startups 2013-2017

Scalable Startup

And then five years later computers became — they dropped half in price and then the big insurance companies could buy them, and that’s when Thomas Watson, who ran IBM at the time, was quoted as saying, “There’s only a market need in the world for five computers.”. Marc Andreessen: We have a bunch of stealth investments.