www.humbledmba.com

SEPTEMBER 16, 2011

Startups in stealth mode need one piece of advice. As in stop being in stealth mode. I remember calling up my best friend to tell her I was starting a company but refused to tell her how the product would work. Ill help with product development ideas, offer feedback, make intros to investors (if I would myself invest.)--anything

Stealth 90

Stealth NDA Startup IP 90

ConversionXL

FEBRUARY 19, 2020

Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.” Those insights can reduce risks for new product launches or major changes that could define a brand. Being presented with a product and its price resulted in higher striatal activation in compulsive buyers compared to non-compulsive buyers.

Software Review 105

Software Review Advertising Stealth Campaign 105

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. Rather than a product demo – we believe in a “Learning Demo”. We think we can do better. Startup success is all about the team.

Oakland 326

Oakland Incubator Lean Metrics 326

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. A usual scenario is to infiltrate marketers into their target audience and have them start building hype around the product. Undercover marketing.

Flash 162

Flash Marketing Stealth Social Media 162

Agile VC

JUNE 25, 2012

Today Cloze has started to talk more publicly about their funding and also is starting to open their product more broadly. Having been involved in the formation and early growth of LinkedIn, I saw a clear opportunity for Cloze’s product. I hope you’ll have an opportunity to check out Cloze’s product.

Cofounder 140

Cofounder Stealth Silicon Valley Mobile 140

Scalable Startup

FEBRUARY 1, 2013

Alexia Tsotsis: Since people like me (millennials) are putting pressure on our IT departments to buy products that we can actually use and aren’t blinded by, what do you think the enterprise space will look like in the next five years? Marc Andreessen: We have a bunch of stealth investments. Marc Andreessen: Yeah.

Software Review 22

Software Review Startup Venture Capital Stock 22