10 Rules for Winning (and Making More Money) in 2014
ConversionXL
NOVEMBER 14, 2013
And you know what – this was mostly in 2012 (+ Moneyball came out in 2004). Remember the old marketing adage that said “half of the advertising dollars are wasted, just don’t know which half”? A sexually confused 30-something in Kansas! Always compare data between segments and distributions.
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