The Trend Towards Lean Startups :: Small Business Marketing Blog.
Duct Tape Marketing
JUNE 15, 2011
In The Lean Startup, Ries attempts to show entrepreneurs how to bring the principles of Lean manufacturing and agile development to innovation. Drew Houston, CEO and Founder of Dropbox applied Eric Ries’s Lean Startup concepts and started iterating their product much faster in order to test what customers really wanted, early and often.
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