How to Run Effective Online Sweepstakes Campaigns
ConversionXL
JANUARY 11, 2013
Viral aspect of the campaign: The more sharing, the more points, and the greater the chances of winning in both the weekly and main prize (luxury all-inclusive weekend in Vihula Manor) draws. What was the most surprising was the fact that most participants came from viral growth (shared links, which where tracked). 6600+ new fans.
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