Master of Customer Acquisition, Matt Coffin, On Startups …
Both Sides of the Table
APRIL 19, 2011
Lean startup: o It’s situational so some businesses are operationally/people intensive, high LTV (lifetime value) means you can spend more upfront. Selling LowerMyBills: o In 2004 he was getting a lot of call to take more money but was not interested. Mark’s view: too much money can eliminate discipline.
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