How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” They would perform a time period comparison, looking back 6-12 months ago when you started the campaign and comparing with the conversion rate you have now (linear analysis). It’s just really hard to measure it, post-hoc.
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