How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
But now your conversion rate looks the same as when you started. In fact, it’s easy to project the predicted ROI of optimization ( click here to download conversion optimization ROI calculator ). In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” These are not imaginary lifts.
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