How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” If you’re not optimizing 10%, you’re (maybe) missing out on increased revenue. How do you explain this to the boss/client?
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