How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
In 2012, MarketingSherpa posed the question , “Did optimization or testing demonstrate ROI in 2011?” Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else? What works for PPC traffic might not work for returning direct traffic, SEO traffic and so on. Measuring ROI of optimization is hard.
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