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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Apple under Cook has doubled its revenues to $200 billion while doubling profit and tripling the amount of cash it has in the bank (now a quarter of trillion dollars).

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Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple

Steve Blank

If the Microsoft board was managing for quarter to quarter or even year to year revenue growth, Ballmer was as good as it gets as a CEO. Apple under Cook has doubled its revenues to $200 billion while doubling profit and tripling the amount of cash it has in the bank (now a quarter of trillion dollars).

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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). If the company did both things, revenue was $12. The marketing messaging and timing and all other signals for relevancy and offers used for this group was exactly the same as the control group.

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What's the Best Use of Your Borrowing Power? - Startups and.

Tim Keane

A New old Idea: Direct Marketing Revisited » July 16, 2007. I just talked to a business owner the other day who has grown her startup nicely - 15% a year or so - up to revenue of a bit over $2.5MM. in new revenue. On revenue of $2.5MM, thats a 24% increase just to pay the bank.). in new revenue.

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Google VP: Here's How to Get Bought By Us

mashable.com

In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. In July 2007 Google acquired web security and archiving company Postini for $625 million. billion in April 2007. The company specialized in optimizing online ad yield by simplifying ad display. DoubleClick.