How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
Similarly, if you hit the front page of Hacker News, you’ll get a lot of traffic – but the quality might be really shitty, lowering your present average conversion rate. Did those 30 new SEO pages cause the rise in conversion or was it just noise or something else? Step 2: add product to cart. Weak Causal Analysis.
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