How Can We Really Measure The ROI of Optimization?
ConversionXL
AUGUST 27, 2015
But now your conversion rate looks the same as when you started. Another scenario: you’ve been optimizing for 12 months and your revenue per customer has increased by 2%. Same question: how can you justify your contribution? How do you measure the the ROI of your optimization efforts? These are not imaginary lifts.
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