Duct Tape Marketing
JUNE 17, 2011
People now use it for basic one to one communication far more frequently than the telephone and this behavior calls for expanded thinking around the topic in general. View it in that light and perhaps some creative uses leap to mind.
Duct Tape Marketing
JUNE 23, 2011
This is how you turn several blog posts into an ebook and an ebook into a lead converting seminar. This is how you continually reinforce your central themes or, putting it in practical marketing terms, your most important keyword phrases. This is how you make every word you write serve your long term business objectives.
Cracking the Code
APRIL 13, 2007
Friday, April 13, 2007. Companies need to be prominent on the web (see my previous post on online marketing for more details) 2) Product evaluation and testing: From seminar and demo to free online trial The second element that radically changed in Enterprise software is how people evaluate and test products. ▼ 2007. (10).
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