Back to The Future: Power of SMS-Native

View from Seed

It is the one message-space on your phone that you always pay attention to: SMS text messages. And SMS text messages are at the top. Yes, there is something truly special about SMS… it’s: Universal. The SMS inbox consumers treat as sacred, but when it’s opened up to a new “contact,” it implies a high level of trust and importance. Most important, yet the most subtle, SMS implies a personal interaction. It’s 2019 and we’re going back to the future with SMS.

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SMS Marketing, What Every Entrepreneur Should Know

YFS Magazine

When it comes to SMS marketing, keep it simple and don't make your audience think too hard about what you’re saying or what you want from them. Grow Marketing & Sales marketing sms marketing

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Three Surefire Ways To Grow Your Business With SMS Marketing

YFS Magazine

Nearly every startup and small business can use SMS marketing to engage with customers and improve key business metrics. Grow Marketing & Sales customer experience Customer Service marketing sms marketing

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How To Leverage the Power of SMS Marketing

YFS Magazine

While SMS marketing is not a new marketing tool, you still have plenty of time to benefit from the industry’s new wave. Grow Marketing & Sales digital marketing marketing online marketing sms marketing

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Integrating SMS into Existing Marketing Efforts

Up and Running

Integrating SMS into Existing Marketing Efforts. First, what is SMS? SMS stands for Sell More Stuff! SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right now. This keyword is quite literally the key to subscribing to your opt-in SMS distribution list. Examples of Integrating SMS.

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The Last SMS

This is going to be BIG.

To be clear, the desire to send and receive short messages isn't going away--but the need to send them via the SMS protocol may become extinct. As smart phones grew in popularity, developers built mobile apps using Twitter's API, moving the majority of tweets off of SMS and into the data stream. If you're a developer, why would you use costly SMS when you can send free messages over data--unless you really have to because of coverage problems or phone sophistication?

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Why old-school SMS is still a powerful mobile marketing tool

The Next Web

With nearly all phones equipped with SMS capabilities, and with consumers reading virtually every text within minutes after receipt, why is it that businesses still choose to forego this channel and rely solely on mobile optimized websites and native applications? SMS as a gateway channel.

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Red Oxygen Brings Enterprise SMS to Healthcare

Austin Startup

Red Oxygen , one of the world’s leading developers and distributors of Enterprise SMS / Text messaging software applications and services, is bringing the speed, security and convenience of text messaging to healthcare companies around the world. Red Oxygen provides SMS gateway solutions integrated into Microsoft Outlook, Lotus Notes and also via the Web and will be the first SMS technology to support Microsoft Office 2010 and SharePoint 2010.

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Twitter for Business Misses Critical Body Language

Startup Professionals Musings

Yet the use of SMS text messaging for all purposes, including business, has grown consistently worldwide since it was introduced 20 years ago, to an estimated 7 trillion/year, according to the Quora statistics website. text messaging SMS twitter body langauge business

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Strategies To Promote Your App’s Referral Program

The Startup Magazine

Strategy #4 – Send Out SMS Messages. If any existing app users have opted to receive SMS text messages alert from you, you can send them text messages mentioning your referral program and the points that can be earned for it.

Most Important Strategies For Mobile Marketing


Marketing Via SMS. The way of SMS marketing is proved accomplished in many different companies and corporations such as Coca Cola, Domino Pizza, and Walmart. SMS will match both the needs of the consumer as they just want rapid and easiest manner.

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Why We Invested in The Nudge

View from Seed

A personal digital lifestyle advisor which sends SMS-based ideas about things to do (with a link to an detailed entire plan to make it easier to follow through). Our experience at NextView with other our investments that utilize SMS as a communications channel to reach consumers has shown us that the intimacy and immediacy of text messages delivers unparalleled deliberate attention and a call to action. Sometimes we just need little push to take action.

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idk w ur thnkng Chipotle

Jeff Hilimire

Mobile chipotle smsI love Chipotle. Carnitas soft tacos. Lime-ified chips. Game over. If I can’t get to a Chick-fil-A , or its Sunday, I’m headed to Chipotle. And their mobile app and online ordering are great. Facebook goodness , check. But this is kinda disappointing.

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Using Fast Society

Jeff Hilimire

Since I was traveling with three other people at the conference, I set up an sms network and we were all able to keep in touch, letting each other know where we were, which sessions were going well, where the best coffee was, etc.

How to Use Texting for Your Small Business (Plus Infographic)

Up and Running

As part of the process of starting your SMS (short message service is another way to say “text message”) campaign, you have to get your customers and prospects to opt-in. One of the most popular uses for text messaging is SMS marketing.

Entrepreneur Lee Hnetinka And Wilson Lee Start New Venture Darkstore


WunWun was a delivery service that provided customers with delivery of any goods that they needed and did so with a unique SMS element. The company would use SMS to provide customers with updates on their delivery and allow alterations to be made on orders.

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[Infographic] Increasing Foot Traffic


This infographic from SMS Store Traffic aims to give a comprehensive guide on how to increase the number of customers that your store gets in the door.

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Significant Percentage Of Global Email Traffic Is Spam: Cloudmark


Don’t we all hate email or SMS spam – those meaningless, time-wasting pieces of unsolicited digital miscommunication masquerading as marketing messages, for example. Aside from email spam, SMS spam is an increasingly pressing issue worldwide.

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Gaining Exposure: The Essential Guide for Start-Ups

The Startup Magazine

At DMG , they use their specialist knowledge of SMS marketing, SEO, and targeted marketing to help you to convert your campaigns into sales. If you’re thinking about going into business as a startup, it is incredibly important that you consider how to get exposure before you go into business.

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Manage And Schedule Appointments With TimeCenter


We previously looked at YourAM , a web-based application that automatically organize and manage business appointments in real time via the web and SMS, designed specially for small service-focused businesses that need to handle appointments for groups of people.

Wonga Launches Fraud Hotline To Combat Phishing Scam


Wonga, the well known short term lender, is being used as the front for an email and SMS phishing scam perpetrated by a gang on internet fraudsters. The scam starts with an email or SMS being sent to customers, purported by Wonga South Africa, to a diverse range of recipients.

StillSecure Announces Cloud Security Solution and Partnership with SoftLayer

Feld Thoughts

The solution, called Cloud SMS , is a free today and will expand into premium offerings very quickly. StillSecure and Cloud SMS are in the SoftLayer Tech Partner Marketplace , being promoted to SoftLayer’s 23,000 customers. StillSecure has been nailing it in the service provider segment with deals with XO , ViaWest , CoreSite, and others recently.

Digital Transformation And The Evolution of Apps – What’s The Link?


Apps popularly started out as a means for communication (call, SMS), which then evolved to a platform for content consumption in the early stages of data (news, MMS and YouTube), and finally to what we now define as demand services (food delivery, transport and e-commerce).

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How To Find Your Employees’ Location By Phone Number


SMS monitoring. With this app, you can receive accurate information on all the SMS sent and received on the target phone complete with timestamps and multimedia files like audios, graphics, and videos. You will be able to receive Whatsapp information as well as SMS and call logs.

How to Get 70 Percent of Your Invoices Paid Instantly

Up and Running

Another feature that has proven to work well on mobile are SMS invoices. Research seems to suggest that, on average, SMS is more engaging than email. You’ve probably had to ask yourself: Why don’t my clients pay on time?

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Verizon – I Can’t Hear You Now

Feld Thoughts

I’ll put up with the nightmare of porting my phone number around, which I expect will end in tears, but fortunately, I use Google Authenticator instead of SMS for two-factor authentication, so at least that won’t be a miserable pain in the ass.

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Israeli App Pops Brings Animations and Sounds to Mobile Notifications

VC Cafe

However, it seems like with smartphones (iPhone/Android) we tend to be more conservative and keep the phone default options for calls, emails or sms notifications. The app currently supports facebook, twitter, gmail and SMS notifications.

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9 Things You Probably Don’t Know About Text Message Marketing

Duct Tape Marketing

When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. The effective and legal way to do SMS marketing is to grow your own list through campaigns promoted to your targeted audience.

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5 Ways Cloud Telephony Can Benefit Startups


In a nutshell, cloud telephony is all your required voice and SMS services managed in the cloud. Provide important updates via voice recorded messages or SMS, to keep customers informed when required. by Ambarish Gupta, CEO and founder of Knowlarity Communications.

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[The Philippines] Harnessing Apps To Tackle Traffic

YoungUpstarts , a web- and SMS-based app that gives commuters printable transit directions for. Rklamo , an app that provides a tipping mechanism via SMS for PUV drivers with good behavior, received the Voter’s Choice award.

5 Benefits A Cloud Contact Center Can Bring Your Business In 2019


They’re also using social media, live chat, and SMS/text to make these or other similar inquiries. You might have heard by now about the amazing benefits of cloud-based software and services, but haven’t yet tried them for yourself.

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PSI Pay Offering Alternative Payment Solutions To The Business Community


People who use the payment rings can be able to manage funds, switch their rings on and off, they can as well make NFC payments and finally, they can also receive transaction alert via SMS or even their app.

Weekend Favs February 9

Duct Tape Marketing

Textedly – Send bulk SMS messages to customers or prospects. Weekend Favs February 9 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Weekend Favs March Twelve

Duct Tape Marketing

This week I found Crate, a tool the turns up content to share via your Buffer account, Front, an API tool that lets you bring your email, SMS, Tweets and chat into one place, and In Progress , a book created by a font designer. Front – API that unifies mail, chat, SMS and tweets.

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Why We Invested in Attentive

View from Seed

Leveraging the underused channel of SMS text messaging, retailers can grow their subscriber audiences and experience higher engagement rates than other digital channels like email marketing. Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices.

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

SMS Campaigns. A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?” What Goes Into Creating An Effective Mobile Marketing Campaign?

The Benefits Of Digital Marketing

The Startup Magazine

This means digital marketing can cover anything from PPC (Pay-Per-Click) campaigns, videos, emails, apps, blogs, emails or even SMS messaging. They give you actual insights into how many impressions you got, how many people watched your video, read your email or opened your SMS message.

Implementing Social Media’s Secret Weapon

Feld Thoughts

While mobile phones used to only really work effectively with SMS, you now have SMS, email, and push notifications. Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email. I completely agree that email is the key communications channel for social media and have written about this before in posts like 100% Click Through Rate , Email – The Original Social Graph and Email Is Still The Best Login.

Cell Phone Suggestions For Europe Trip

Feld Thoughts

In both cases, we care about voice, data, and SMS, but don’t have to have an iPhone (e.g. I’m spending some time in Europe (Paris and Tuscany) this summer and trying to figure out the best cell phone approach for me and Amy. We are both iPhone users – me on AT&T and her on Verizon. In both cases, the “use your US iPhone in Europe&# seems like a total fail on pricing so we are looking for other options.

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The Ins and Outs of Marketing Automation

Duct Tape Marketing

Managing everything from email campaigns to SMS messaging to sales and CRM is possible through the platform, and their predictive technology can help you to send highly individualized content to the right customers at the right time to generate the best results.

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How Technology Can Affect Your Career


Modern human rarely uses SMS or MMS, even e-mail already, giving it up for online messengers. Like it or not, technology is already far ahead of us, transforming our everyday life into something more than just existence. Every part of it is evolving fast, not leaving out any smallest detail.