SMS Marketing: The Neglected Engagement Goldmine
OCTOBER 3, 2016
SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?