SMS Marketing, What Every Entrepreneur Should Know

YFS Magazine

When it comes to SMS marketing, keep it simple and don't make your audience think too hard about what you’re saying or what you want from them. Grow Marketing & Sales marketing sms marketing

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How To Leverage the Power of SMS Marketing

YFS Magazine

While SMS marketing is not a new marketing tool, you still have plenty of time to benefit from the industry’s new wave. Grow Marketing & Sales digital marketing marketing online marketing sms marketing

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Why old-school SMS is still a powerful mobile marketing tool

The Next Web

With nearly all phones equipped with SMS capabilities, and with consumers reading virtually every text within minutes after receipt, why is it that businesses still choose to forego this channel and rely solely on mobile optimized websites and native applications? SMS as a gateway channel.

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Strategies To Promote Your App’s Referral Program

The Startup Magazine

Strategy #4 – Send Out SMS Messages. If any existing app users have opted to receive SMS text messages alert from you, you can send them text messages mentioning your referral program and the points that can be earned for it.

How to Build a Great SMS Marketing Campaign (Infographic)

Inc Startups

When reaching customers via text message, it''s important to only send offers with real value. Here''s how

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Red Oxygen Brings Enterprise SMS to Healthcare

Austin Startup

Red Oxygen , one of the world’s leading developers and distributors of Enterprise SMS / Text messaging software applications and services, is bringing the speed, security and convenience of text messaging to healthcare companies around the world. Red Oxygen provides SMS gateway solutions integrated into Microsoft Outlook, Lotus Notes and also via the Web and will be the first SMS technology to support Microsoft Office 2010 and SharePoint 2010.

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Ty Morse Interview – CEO of Songwhale, Revolutionizing SMS Marketing

Blogtrepreneur | Entrepreneur Blog

Who is Ty Morse and what is Songwhale? I think it’s fair to say that me and Ty got on very well in this interview – Ty is not only an intelligent and fascinating young marketer and entrepreneur, but he is also a comical guy with a great sense of humour. There is no doubt

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BrowserTexting Enables SMS Sending From Your Browser

ArcticStartup

BrowserTexting is a new startup from Denmark, which enables in a similarly named online service, users to send and receive SMS's from their browser. Nevertheless, it has interesting features such as the possibility to send group SMS's.

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Twitter for Business Misses Critical Body Language

Startup Professionals Musings

Yet the use of SMS text messaging for all purposes, including business, has grown consistently worldwide since it was introduced 20 years ago, to an estimated 7 trillion/year, according to the Quora statistics website. text messaging SMS twitter body langauge business

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46elks Connect Apps To Voice And SMS

ArcticStartup

Making your app interact with voice and SMS often requires learning new software and buying hardware. 46elks' main value-proposition is to allow developers connect mobile, web and computer applications to voice, SMS and MMS technologies.

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New Malware Steals Your Credit Card Info via Text

Inc Startups

Be careful about receiving a SMS message asking you to download files or pictures. Security

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Alekstra: Corporate SMS Volume Also On The Decline In Finland

ArcticStartup

From the data they collect, they're seeing a sizable decline in SMS volume starting late 2011. This data shows a similar picture to iPhone SMS usage Alekstra has collected through the Ratemizer iPhone app. Kuittinen says this is suprising because in 2011 SMS volume was still growing.

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Social Media and Tribes #17: SMSing 2.0 – Mobile in India

Active Garage

Coordinate with family about your whereabouts, get movie coupons and change ringtones on your cell phone over an SMS. Looking for domestic help (very common) in India, check out babajob.com , a SMS based social networking site for household help.

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Rebtel Moves To Lower Costs In International SMS Traffic

ArcticStartup

Just before Easter, Rebtel has announced that they are moving into the international SMS space with the launch of the ToIP (Text-over-IP) service. First, obviously the consumers using Rebtel's services are one group, but also app developers who require sending of international SMS as part of their service can also take advantage. "We Rebtel To IP is an SMS service for feature phones that is up to 93% cheaper than a similar service offered by AT&T and Verizon.

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Using Fast Society

Jeff Hilimire

Since I was traveling with three other people at the conference, I set up an sms network and we were all able to keep in touch, letting each other know where we were, which sessions were going well, where the best coffee was, etc.

idk w ur thnkng Chipotle

Jeff Hilimire

Mobile chipotle smsI love Chipotle. Carnitas soft tacos. Lime-ified chips. Game over. If I can’t get to a Chick-fil-A , or its Sunday, I’m headed to Chipotle. And their mobile app and online ordering are great. Facebook goodness , check. But this is kinda disappointing.

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Key Takeaways from 5 of the Most Successful Mobile Marketing Integrations

Inc Startups

Use all the tools in your arsenal, from optimized landing pages and SMS targeting to traditional media

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Does Twitter's 140 character limit improve writing or reading.

Lightspeed

trackback Fred Wilson recently posted about the importance of SMS as a mobile interface, saying that in the debate between web apps and mobile apps on phones, you should not ignore the least common denominator, SMS. I believe that Twitter’s native implementation of sms is an important part of its success. Other competitive services, including Facebook, are just not as natively available via sms the way Twitter is.

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Directly from Copenhagen, Vopium a new mobile VoIP service

Businesshackers

Vopium also offers new users 30 minutes free calls and 30 free SMS for trial. Tags: Economic/Business news Save money and/or time Startups free calls international calls mobile mobile phones sms startups mobile telephone vopium Vopium, a Copenhagen based startup , is determined to drive down the cost of international mobile phone calls making use of mobile VoIP and Wi-Fi technology.

This Time It's Personal: 3 Tips for Email Marketing Success

Inc Startups

Yet--as with every marketing channel from magazines and television to social and SMS--it is essential that you find a way to rise above the noise. There's a clear case for making email communication a regular part of your marketing strategy.

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How to Use Texting for Your Small Business (Plus Infographic)

Up and Running

As part of the process of starting your SMS (short message service is another way to say “text message”) campaign, you have to get your customers and prospects to opt-in. One of the most popular uses for text messaging is SMS marketing.

OTT Messaging and Content Distribution

Mark Birch

billion P2P SMS messages. However, there are far more P2P SMS users than there are OTT messaging users: There were about 3.5 billion P2P SMS users in 2012, according to Informa, compared with about 586.3 OTT messages a day, compared with just five SMS messages per day per P2P SMS user, meaning that OTT-messaging users are sending more than six times as many messages as P2P SMS users do." .

50 Cent on the Future of the Music Business

Inc Startups

Rapper 50 Cent, the founder of SMS Audio headlines, talks to What''s Trending''s Shira Lazar about why his SMS Audio headphones outsell Beats in some markets, and what he thinks about Taylor''s Swift decision to pull her music from Spotify

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How to Get 70 Percent of Your Invoices Paid Instantly

Up and Running

Another feature that has proven to work well on mobile are SMS invoices. Research seems to suggest that, on average, SMS is more engaging than email. You’ve probably had to ask yourself: Why don’t my clients pay on time?

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

SMS Campaigns. A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?” What Goes Into Creating An Effective Mobile Marketing Campaign?

Weekend Favs March Twelve

Duct Tape Marketing

This week I found Crate, a tool the turns up content to share via your Buffer account, Front, an API tool that lets you bring your email, SMS, Tweets and chat into one place, and In Progress , a book created by a font designer. Front – API that unifies mail, chat, SMS and tweets.

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Entrepreneur Lee Hnetinka And Wilson Lee Start New Venture Darkstore

YoungUpstarts

WunWun was a delivery service that provided customers with delivery of any goods that they needed and did so with a unique SMS element. The company would use SMS to provide customers with updates on their delivery and allow alterations to be made on orders.

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Verizon – I Can’t Hear You Now

Feld Thoughts

I’ll put up with the nightmare of porting my phone number around, which I expect will end in tears, but fortunately, I use Google Authenticator instead of SMS for two-factor authentication, so at least that won’t be a miserable pain in the ass.

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9 Things You Probably Don’t Know About Text Message Marketing

Duct Tape Marketing

When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. The effective and legal way to do SMS marketing is to grow your own list through campaigns promoted to your targeted audience.

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Digital Transformation And The Evolution of Apps – What’s The Link?

YoungUpstarts

Apps popularly started out as a means for communication (call, SMS), which then evolved to a platform for content consumption in the early stages of data (news, MMS and YouTube), and finally to what we now define as demand services (food delivery, transport and e-commerce).

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How to Save Four Hours this Weekend

Jason Ball's TechBytes

Calls and SMS only. Yes, that title is click bait. Gotcha. But keep reading, it actually could save you four hours tomorrow and make you happier. Question: When is the last time you looked at your phone? For me, it was 4 minutes ago. . And I’ve already picked my phone up 41 times today (Saturday, May 5, 2018). It’s only 10:34am. Over the course of the day, I’ll clock in over 100 pickups, and over 4 hours of screen time. For me, this is is a problem.

We’ve Reached Peak Emoticon

The Cornice

In 1994, Radiolinja launched the first commercial SMS service. Despite these decades old advances, SMS largely looks like it did when it launched. In the US, more than 155B SMS messages are sent every year and the best we can do is ASCII art emoticons. :-/.

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Why We Invested in Attentive

View from Seed

Leveraging the underused channel of SMS text messaging, retailers can grow their subscriber audiences and experience higher engagement rates than other digital channels like email marketing. Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices.

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[Infographic] Increasing Foot Traffic

YoungUpstarts

This infographic from SMS Store Traffic aims to give a comprehensive guide on how to increase the number of customers that your store gets in the door.

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Significant Percentage Of Global Email Traffic Is Spam: Cloudmark

YoungUpstarts

Don’t we all hate email or SMS spam – those meaningless, time-wasting pieces of unsolicited digital miscommunication masquerading as marketing messages, for example. Aside from email spam, SMS spam is an increasingly pressing issue worldwide.

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StillSecure Announces Cloud Security Solution and Partnership with SoftLayer

Feld Thoughts

The solution, called Cloud SMS , is a free today and will expand into premium offerings very quickly. StillSecure and Cloud SMS are in the SoftLayer Tech Partner Marketplace , being promoted to SoftLayer’s 23,000 customers. StillSecure has been nailing it in the service provider segment with deals with XO , ViaWest , CoreSite, and others recently.

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Wonga Launches Fraud Hotline To Combat Phishing Scam

YoungUpstarts

Wonga, the well known short term lender, is being used as the front for an email and SMS phishing scam perpetrated by a gang on internet fraudsters. The scam starts with an email or SMS being sent to customers, purported by Wonga South Africa, to a diverse range of recipients.