SMS Marketing, What Every Entrepreneur Should Know

YFS Magazine

When it comes to SMS marketing, keep it simple and don't make your audience think too hard about what you’re saying or what you want from them. Grow Marketing & Sales marketing sms marketing

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How To Leverage the Power of SMS Marketing

YFS Magazine

While SMS marketing is not a new marketing tool, you still have plenty of time to benefit from the industry’s new wave. Grow Marketing & Sales digital marketing marketing online marketing sms marketing

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Integrating SMS into Existing Marketing Efforts

Up and Running

Integrating SMS into Existing Marketing Efforts. First, what is SMS? SMS stands for Sell More Stuff! SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right now. This keyword is quite literally the key to subscribing to your opt-in SMS distribution list. Examples of Integrating SMS.

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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The Last SMS

This is going to be BIG.

To be clear, the desire to send and receive short messages isn't going away--but the need to send them via the SMS protocol may become extinct. As smart phones grew in popularity, developers built mobile apps using Twitter's API, moving the majority of tweets off of SMS and into the data stream. If you're a developer, why would you use costly SMS when you can send free messages over data--unless you really have to because of coverage problems or phone sophistication?

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Red Oxygen Brings Enterprise SMS to Healthcare

Austin Startup

Red Oxygen , one of the world’s leading developers and distributors of Enterprise SMS / Text messaging software applications and services, is bringing the speed, security and convenience of text messaging to healthcare companies around the world. Red Oxygen provides SMS gateway solutions integrated into Microsoft Outlook, Lotus Notes and also via the Web and will be the first SMS technology to support Microsoft Office 2010 and SharePoint 2010.

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Strategies To Promote Your App’s Referral Program

The Startup Magazine

Strategy #4 – Send Out SMS Messages. If any existing app users have opted to receive SMS text messages alert from you, you can send them text messages mentioning your referral program and the points that can be earned for it.

Twitter for Business Misses Critical Body Language

Startup Professionals Musings

Yet the use of SMS text messaging for all purposes, including business, has grown consistently worldwide since it was introduced 20 years ago, to an estimated 7 trillion/year, according to the Quora statistics website. text messaging SMS twitter body langauge business

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idk w ur thnkng Chipotle

Jeff Hilimire

Mobile chipotle smsI love Chipotle. Carnitas soft tacos. Lime-ified chips. Game over. If I can’t get to a Chick-fil-A , or its Sunday, I’m headed to Chipotle. And their mobile app and online ordering are great. Facebook goodness , check. But this is kinda disappointing.

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Why We Invested in The Nudge

View from Seed

A personal digital lifestyle advisor which sends SMS-based ideas about things to do (with a link to an detailed entire plan to make it easier to follow through). Our experience at NextView with other our investments that utilize SMS as a communications channel to reach consumers has shown us that the intimacy and immediacy of text messages delivers unparalleled deliberate attention and a call to action. Sometimes we just need little push to take action.

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Using Fast Society

Jeff Hilimire

Since I was traveling with three other people at the conference, I set up an sms network and we were all able to keep in touch, letting each other know where we were, which sessions were going well, where the best coffee was, etc.

How to Use Texting for Your Small Business (Plus Infographic)

Up and Running

As part of the process of starting your SMS (short message service is another way to say “text message”) campaign, you have to get your customers and prospects to opt-in. One of the most popular uses for text messaging is SMS marketing.

Entrepreneur Lee Hnetinka And Wilson Lee Start New Venture Darkstore

YoungUpstarts

WunWun was a delivery service that provided customers with delivery of any goods that they needed and did so with a unique SMS element. The company would use SMS to provide customers with updates on their delivery and allow alterations to be made on orders.

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[Infographic] Increasing Foot Traffic

YoungUpstarts

This infographic from SMS Store Traffic aims to give a comprehensive guide on how to increase the number of customers that your store gets in the door.

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Significant Percentage Of Global Email Traffic Is Spam: Cloudmark

YoungUpstarts

Don’t we all hate email or SMS spam – those meaningless, time-wasting pieces of unsolicited digital miscommunication masquerading as marketing messages, for example. Aside from email spam, SMS spam is an increasingly pressing issue worldwide.

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Manage And Schedule Appointments With TimeCenter

YoungUpstarts

We previously looked at YourAM , a web-based application that automatically organize and manage business appointments in real time via the web and SMS, designed specially for small service-focused businesses that need to handle appointments for groups of people.

Wonga Launches Fraud Hotline To Combat Phishing Scam

YoungUpstarts

Wonga, the well known short term lender, is being used as the front for an email and SMS phishing scam perpetrated by a gang on internet fraudsters. The scam starts with an email or SMS being sent to customers, purported by Wonga South Africa, to a diverse range of recipients.

How to Get 70 Percent of Your Invoices Paid Instantly

Up and Running

Another feature that has proven to work well on mobile are SMS invoices. Research seems to suggest that, on average, SMS is more engaging than email. You’ve probably had to ask yourself: Why don’t my clients pay on time?

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StillSecure Announces Cloud Security Solution and Partnership with SoftLayer

Feld Thoughts

The solution, called Cloud SMS , is a free today and will expand into premium offerings very quickly. StillSecure and Cloud SMS are in the SoftLayer Tech Partner Marketplace , being promoted to SoftLayer’s 23,000 customers. StillSecure has been nailing it in the service provider segment with deals with XO , ViaWest , CoreSite, and others recently.

Digital Transformation And The Evolution of Apps – What’s The Link?

YoungUpstarts

Apps popularly started out as a means for communication (call, SMS), which then evolved to a platform for content consumption in the early stages of data (news, MMS and YouTube), and finally to what we now define as demand services (food delivery, transport and e-commerce).

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Verizon – I Can’t Hear You Now

Feld Thoughts

I’ll put up with the nightmare of porting my phone number around, which I expect will end in tears, but fortunately, I use Google Authenticator instead of SMS for two-factor authentication, so at least that won’t be a miserable pain in the ass.

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Israeli App Pops Brings Animations and Sounds to Mobile Notifications

VC Cafe

However, it seems like with smartphones (iPhone/Android) we tend to be more conservative and keep the phone default options for calls, emails or sms notifications. The app currently supports facebook, twitter, gmail and SMS notifications.

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9 Things You Probably Don’t Know About Text Message Marketing

Duct Tape Marketing

When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. The effective and legal way to do SMS marketing is to grow your own list through campaigns promoted to your targeted audience.

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5 Ways Cloud Telephony Can Benefit Startups

YoungUpstarts

In a nutshell, cloud telephony is all your required voice and SMS services managed in the cloud. Provide important updates via voice recorded messages or SMS, to keep customers informed when required. by Ambarish Gupta, CEO and founder of Knowlarity Communications.

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Weekend Favs March Twelve

Duct Tape Marketing

This week I found Crate, a tool the turns up content to share via your Buffer account, Front, an API tool that lets you bring your email, SMS, Tweets and chat into one place, and In Progress , a book created by a font designer. Front – API that unifies mail, chat, SMS and tweets.

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[The Philippines] Harnessing Apps To Tackle Traffic

YoungUpstarts

Sakay.ph , a web- and SMS-based app that gives commuters printable transit directions for. Rklamo , an app that provides a tipping mechanism via SMS for PUV drivers with good behavior, received the Voter’s Choice award.

Why We Invested in Attentive

View from Seed

Leveraging the underused channel of SMS text messaging, retailers can grow their subscriber audiences and experience higher engagement rates than other digital channels like email marketing. Five years ago, TapCommerce CEO & Co-Founder Brian Long had a vision of helping brands deliver customers, revenue, and ROI across mobile devices.

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What Goes Into Creating An Effective Mobile Marketing Campaign?

Duct Tape Marketing

SMS Campaigns. A few years back, SMS campaigns seemed like they would be the next big thing with mobile marketing, and then the buzz started to fade, which begged the question, “is SMS marketing dead?” What Goes Into Creating An Effective Mobile Marketing Campaign?

Implementing Social Media’s Secret Weapon

Feld Thoughts

While mobile phones used to only really work effectively with SMS, you now have SMS, email, and push notifications. Fred Wilson had an excellent post up this morning titled Social Media’s Secret Weapon – Email. I completely agree that email is the key communications channel for social media and have written about this before in posts like 100% Click Through Rate , Email – The Original Social Graph and Email Is Still The Best Login.

Cell Phone Suggestions For Europe Trip

Feld Thoughts

In both cases, we care about voice, data, and SMS, but don’t have to have an iPhone (e.g. I’m spending some time in Europe (Paris and Tuscany) this summer and trying to figure out the best cell phone approach for me and Amy. We are both iPhone users – me on AT&T and her on Verizon. In both cases, the “use your US iPhone in Europe&# seems like a total fail on pricing so we are looking for other options.

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7 Lead-Generation Tactics Thrive On Limited Budgets

Startup Professionals Musings

Plus lead-generation strategies can be updated by the flood of new technologies and software, including use of near-field and Bluetooth communications, QR codes, social check-in promotions, mobile search, mobile web, text, SMS, MMS and geolocation.

Dedupe Your Processes

Feld Thoughts

Slack, iMessage, SMS. The phrase “dedupe your processes” was created at a board meeting I was at last week. If you know our portfolio, you probably can figure out which board meeting it was based on the use of the word dedupe. It was part of a conversation where the goal of “Simplify Simplify Simplify”, which had been turned into “Simplify Simplify Simplify “, was finally listed as “Simplify” It sounds so obvious.

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@bfeld v51.0

Feld Thoughts

Email remains the best way to get me, although I will continue 1:1 interaction via whatever channels find their way to me (SMS, txt, FBM, LI, DM). I turned 51 today. I’ve been telling people I’m 33 (since that’s my age in hex) and when I feel like having people say “whoa – you look a lot younger than that” I say I’m 63 (since that’s my age in octal).

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Distribution – A New Foundry Group Theme

Feld Thoughts

We’ve been investing in protocols like SMTP, RSS, XML, and SMS for years and expect to continue doing this. We’ve put up a post on the Foundry Group site about a new theme of ours we are calling Distribution. We’ve been investing in this theme for a while but have continued to formulate exactly how we think about it. I’ve talked about our thematic approach to investing many times in the past.

3 Things To Consider To Deal With Carpal Tunnel Syndrome In Your Business

YoungUpstarts

voice, fax, SMS, video and voice calls and conferencing) better through internet protocol. According to a report by the Orthopedic Center of Arlington, more than eight million individuals suffer from varying degrees of carpal tunnel syndrome (CTS) on a yearly basis.

Holidays, Shopping Habits, Mobile Marketing And Small Businesses

YoungUpstarts

23-percent have mobile-ready websites, 20-percent use SMS to reach customers and 14-percent even employ mobile apps. Holidays are important to small businesses because consumers spend a lot during festive seasons.

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Windows 8 And Windows Phone 8 For This Ramadan Season

YoungUpstarts

Users can choose to read and share translated Qur’anic verses, Hadiths and Quotes from notable religious personalities via SMS, Social Networks and Email. Also, users may choose to share Duas with their loved ones, whether through SMS, email or even social media.

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A Watch To Watch Out: New OTP-Generation Token From Protectimus

YoungUpstarts

with an sms, e-mail, through an app or on a specially designed token. Did you get to think how our lives have changed drastically in the last two decades? How many things that mattered or embodied our vision of progress and future technologies have just vanished?

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Danish Amusement Park Leverages Mobile App For Interaction

YoungUpstarts

You can even feed goats and rabbits or activate smoke on a train while going through a jungle via SMS. “Today we see the opposite picture, and thousands are using in particular our SMS activities and app for smartphones.&#.

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ZLango Becomes Lango, Revisualizes Mobile Messaging

YoungUpstarts

There’s been all kinds of innovation in the space such as group chatting functions, cross platform messaging, and video chatting amongst others, threatening the traditional short message service (SMS) offered by telecommunications providers (and their revenues).

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Eat24.com’s iPhone App Lets You Food Order From… Anywhere, Really.

YoungUpstarts

And if you get stuck, a 24/7 live chat and order status support – via push and SMS notifications, for example – makes sure you get your orders with minimal fuss. Hungry but too lazy to go out to grab a meal?