SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Why old-school SMS is still a powerful mobile marketing tool

The Next Web

With nearly all phones equipped with SMS capabilities, and with consumers reading virtually every text within minutes after receipt, why is it that businesses still choose to forego this channel and rely solely on mobile optimized websites and native applications? SMS as a gateway channel.

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Trending Sources

How to Build a Great SMS Marketing Campaign (Infographic)

Inc Startups

When reaching customers via text message, it''s important to only send offers with real value. Here''s how

The Last SMS

This is going to be BIG.

To be clear, the desire to send and receive short messages isn't going away--but the need to send them via the SMS protocol may become extinct. As smart phones grew in popularity, developers built mobile apps using Twitter's API, moving the majority of tweets off of SMS and into the data stream. If you're a developer, why would you use costly SMS when you can send free messages over data--unless you really have to because of coverage problems or phone sophistication?

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Ty Morse Interview – CEO of Songwhale, Revolutionizing SMS Marketing

Blogtrepreneur | Entrepreneur Blog

Who is Ty Morse and what is Songwhale? I think it’s fair to say that me and Ty got on very well in this interview – Ty is not only an intelligent and fascinating young marketer and entrepreneur, but he is also a comical guy with a great sense of humour. There is no doubt

SMS Marketing: The Neglected Engagement Goldmine

crowdSPRING Blog

SMS marketing. SMS marketing receives a response rate of 45%, while email only elicits a 6% response rate. Moreover, it’s a form of communication your customers want ; approximately 70% of customers in recent studies indicated a desire for SMS communication with businesses. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. How can your business effectively leverage SMS marketing?

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Integrating SMS into Existing Marketing Efforts

Up and Running

Integrating SMS into Existing Marketing Efforts. First, what is SMS? SMS stands for Sell More Stuff! SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right now. This keyword is quite literally the key to subscribing to your opt-in SMS distribution list. Examples of Integrating SMS.

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Twitter for Business Misses Critical Body Language

Startup Professionals Musings

Yet the use of SMS text messaging for all purposes, including business, has grown consistently worldwide since it was introduced 20 years ago, to an estimated 7 trillion/year, according to the Quora statistics website. text messaging SMS twitter body langauge business

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BrowserTexting Enables SMS Sending From Your Browser

ArcticStartup

BrowserTexting is a new startup from Denmark, which enables in a similarly named online service, users to send and receive SMS's from their browser. Nevertheless, it has interesting features such as the possibility to send group SMS's.

SMS 1

Twilio ideas brainstorm: SMS, Voice, API

Steve Poland

Steves Latest Twitter Update (@PoPo) : Home About Steve Poland: Risk Taker Archives Contact Twilio ideas brainstorm: SMS, Voice, API By Steve Poland • February 10, 2010 If anyone is looking for some business/application ideas for using Twilio … I have had some SMS & VXML ideas in the past. I think using SMS to send URLs to the user, so they can click and view things in their smartphone, is going to really come into play.

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Rebtel Moves To Lower Costs In International SMS Traffic

ArcticStartup

Just before Easter, Rebtel has announced that they are moving into the international SMS space with the launch of the ToIP (Text-over-IP) service. First, obviously the consumers using Rebtel's services are one group, but also app developers who require sending of international SMS as part of their service can also take advantage. "We Rebtel To IP is an SMS service for feature phones that is up to 93% cheaper than a similar service offered by AT&T and Verizon.

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Key Takeaways from 5 of the Most Successful Mobile Marketing Integrations

Inc Startups

Use all the tools in your arsenal, from optimized landing pages and SMS targeting to traditional media

This Time It's Personal: 3 Tips for Email Marketing Success

Inc Startups

Yet--as with every marketing channel from magazines and television to social and SMS--it is essential that you find a way to rise above the noise. There's a clear case for making email communication a regular part of your marketing strategy.

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Israeli App Pops Brings Animations and Sounds to Mobile Notifications

VC Cafe

However, it seems like with smartphones (iPhone/Android) we tend to be more conservative and keep the phone default options for calls, emails or sms notifications. The app currently supports facebook, twitter, gmail and SMS notifications.

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How to Get 70 Percent of Your Invoices Paid Instantly

Up and Running

Another feature that has proven to work well on mobile are SMS invoices. Research seems to suggest that, on average, SMS is more engaging than email. You’ve probably had to ask yourself: Why don’t my clients pay on time?

9 Things You Probably Don’t Know About Text Message Marketing

Duct Tape Marketing

When we talk to businesses and non-profits about text message (SMS) marketing, there are a few misconceptions that commonly come up. The effective and legal way to do SMS marketing is to grow your own list through campaigns promoted to your targeted audience.

Things First-Time Founders Regret Saying

Vinicius Vacanti

” “We need to launch on mobile web, iphone, ipad, android, windows phone and SMS. Things first-time founders regret saying: “Don’t tell anyone we’re working on a picture sharing startup. We don’t want anyone to steal our idea.”

idk w ur thnkng Chipotle

Jeff Hilimire

Mobile chipotle smsI love Chipotle. Carnitas soft tacos. Lime-ified chips. Game over. If I can’t get to a Chick-fil-A , or its Sunday, I’m headed to Chipotle. And their mobile app and online ordering are great. Facebook goodness , check. But this is kinda disappointing.

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Red Oxygen Brings Enterprise SMS to Healthcare

Austin Startup

Red Oxygen , one of the world’s leading developers and distributors of Enterprise SMS / Text messaging software applications and services, is bringing the speed, security and convenience of text messaging to healthcare companies around the world. Red Oxygen provides SMS gateway solutions integrated into Microsoft Outlook, Lotus Notes and also via the Web and will be the first SMS technology to support Microsoft Office 2010 and SharePoint 2010.

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Dedupe Your Processes

Feld Thoughts

Slack, iMessage, SMS. The phrase “dedupe your processes” was created at a board meeting I was at last week. If you know our portfolio, you probably can figure out which board meeting it was based on the use of the word dedupe. It was part of a conversation where the goal of “Simplify Simplify Simplify”, which had been turned into “Simplify Simplify Simplify “, was finally listed as “Simplify” It sounds so obvious.

StillSecure Announces Cloud Security Solution and Partnership with SoftLayer

Feld Thoughts

The solution, called Cloud SMS , is a free today and will expand into premium offerings very quickly. StillSecure and Cloud SMS are in the SoftLayer Tech Partner Marketplace , being promoted to SoftLayer’s 23,000 customers. StillSecure has been nailing it in the service provider segment with deals with XO , ViaWest , CoreSite, and others recently.

Software eats software development

Chris Dixon

WhatsApp was able to disrupt the global SMS industry with only a few dozen engineers. Software is eating the world, and doing so using smaller and smaller teams. Small teams can have a big impact because software development (and deployment) has improved dramatically over the past decade. Some improvements include: Infrastructure. Deploying a commercial website ten years ago required significant upfront capital. Now you can spin up virtual servers in minutes.

Snowball, the messaging inbox to rule them all

Google Ventures

Our SMS, Facebook Messages, WhatsApp messages, Snapchat messages, Slack notifications, Lines, and more are spread out across different apps. For now, Snowball supports SMS, Facebook Messenger, Snapchat, Whatsapp, Twitter direct messages, Google Hangouts, Line, WeChat and Slack.

5 Ways Cloud Telephony Can Benefit Startups

YoungUpstarts

In a nutshell, cloud telephony is all your required voice and SMS services managed in the cloud. Provide important updates via voice recorded messages or SMS, to keep customers informed when required. by Ambarish Gupta, CEO and founder of Knowlarity Communications.

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25 New Year Resolutions To Help You Become an Awesome Storyteller in 2016

Brandanew

2- I will avoid using SMS/ chat lingo even for daily usage. As we always say, the year’s gone flying by. It’s that time of the year when we take stock of how things went by and what we can do to improve the next year.

No Stack Startups

aweissman.com

“Who can unlearn all the facts that I've learned” One way of looking at a publisher’s chain of business operations is that there are five core things it must do: (1) produce content; (2) market/promote content; (3) distribution; (4) figure out the best user interface or experience for its content; (5) and monetize the business. This applies, really, to any publisher: both content and commerce, for example.

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8 Ways to Amplify Your Content on Mobile

Duct Tape Marketing

Add SMS to the mix. The majority of devices on today’s market are SMS enabled. SMS messaging is affordable and provides a sizable ROI for marketers, as 90% of SMS text messages are read in the first 4-6 minutes of delivery.

3 Creative Ways to Grow Your Email List

Duct Tape Marketing

SMS : If you are someone who does a lot of presentations – both online (webinars) and in person – using an SMS short code can be an effective way to grow your email list. In November, I contacted my friend Justin Mastrengelo who owns JA.TXT – an SMS marketing software application.

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Weekend Favs March Twelve

Duct Tape Marketing

This week I found Crate, a tool the turns up content to share via your Buffer account, Front, an API tool that lets you bring your email, SMS, Tweets and chat into one place, and In Progress , a book created by a font designer. Front – API that unifies mail, chat, SMS and tweets.

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Tool and resource list for new founders

The Startup Toolkit

TextIt – create SMS applications without programming (e.g. Twilio – makes phone calls and SMS as easy to program as websites. A braindump of the tools I frequently turn to for my projects.

[Infographic] Increasing Foot Traffic

YoungUpstarts

This infographic from SMS Store Traffic aims to give a comprehensive guide on how to increase the number of customers that your store gets in the door.

Kik

A VC : Venture Capital and Technology

But sms has all sorts of issues. There has been a maddening lack of innovation in the sms channel. We are taking a break from our regularly scheduled programming ( MBA Mondays ) to share some exciting news about our newest portfolio company. I wrote this post on the USV blog and am cross posting it here. -. At Union Square Ventures, we seek to invest in large networks of engaged users. And we believe that the new beachhead for creating large networks is the mobile device.

Starting From Scratch: Why You Need to Take a New Direction with Your Brand in 2016

Blogtrepreneur | Entrepreneur Blog

Could new techniques be useful such as switching to more digital campaigning, trying out SMS marketing, or optimising your website for mobile devices? Are you looking to refresh your brand in 2016?

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50 Cent on the Future of the Music Business

Inc Startups

Rapper 50 Cent, the founder of SMS Audio headlines, talks to What''s Trending''s Shira Lazar about why his SMS Audio headphones outsell Beats in some markets, and what he thinks about Taylor''s Swift decision to pull her music from Spotify

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Manage And Schedule Appointments With TimeCenter

YoungUpstarts

We previously looked at YourAM , a web-based application that automatically organize and manage business appointments in real time via the web and SMS, designed specially for small service-focused businesses that need to handle appointments for groups of people.

MobileDay – Making Audio Conference Calls Work On Smart Phones

Feld Thoughts

The MobileDay team has been quickly adding features like being able to – within the app – send email and SMS messages to meeting participants (for example to tell people I’m running five minutes late) and automatically map locations of meetings from the address block. Each day I do at least two, and sometimes as many as a half dozen, audio conference calls. I make almost all of them from my iPhone when I’m walking somewhere or driving in my car.

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A Watch To Watch Out: New OTP-Generation Token From Protectimus

YoungUpstarts

with an sms, e-mail, through an app or on a specially designed token. Did you get to think how our lives have changed drastically in the last two decades? How many things that mattered or embodied our vision of progress and future technologies have just vanished?

Social Media and Tribes #17: SMSing 2.0 – Mobile in India

Active Garage

Coordinate with family about your whereabouts, get movie coupons and change ringtones on your cell phone over an SMS. Looking for domestic help (very common) in India, check out babajob.com , a SMS based social networking site for household help.

Wonga Launches Fraud Hotline To Combat Phishing Scam

YoungUpstarts

Wonga, the well known short term lender, is being used as the front for an email and SMS phishing scam perpetrated by a gang on internet fraudsters. The scam starts with an email or SMS being sent to customers, purported by Wonga South Africa, to a diverse range of recipients.

3 Data Security Mistakes that Can Kill Your Startup

Blogtrepreneur | Entrepreneur Blog

Two-step verification will send a code via SMS to smartphone of the user when they attempt log in into your web page. Startups are often fighting an uphill battle for survival – the battle often lasts long until they reach the critical mass needed to breakthrough to the mainstream market.