Back to The Future: Power of SMS-Native
View from Seed
APRIL 24, 2019
It is the one message-space on your phone that you always pay attention to: SMS text messages. And SMS text messages are at the top. Yes, there is something truly special about SMS… it’s: Universal. The SMS inbox consumers treat as sacred, but when it’s opened up to a new “contact,” it implies a high level of trust and importance. Most important, yet the most subtle, SMS implies a personal interaction. It’s 2019 and we’re going back to the future with SMS.