Publicity Stunts: When Good Ideas Go Bad
crowdSPRING Blog
MARCH 5, 2013
In 2007 Todd Davis, CEO of the identity theft protection company LifeLock, decided to pursue a great new marketing effort. The Cartoon Network is known as much for outrageous marketing as it is for outrageous content. Ideas for small business: Surveying your customers. Identity Theft Role Reversal. Aqua Teen Hunger Fail.
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