2008 Application Development Distribution Viral 
Both Sides of the Table
MAY 19, 2010
Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Founded in August 2008 in Palo Alto, CA, by Sam Christiansen and Keith Lee.
www.readwriteweb.com
FEBRUARY 19, 2010
"There are rare cases where an apps mind-blowing functionality can override any other concerns but otherwise users tend to make a decision about an applications usefulness to them within the first few moments of using it. The landing page for Bonds viral, social game, Spymaster. Aesthetics play a major part in that decision."
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