Lessons Learned: What is customer development?
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling. If I get sales I will expand on the site.
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