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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Mark Leslie has articulated a very similar methodology to "4 steps to the epiphany" in his "sales learning curve" model which I also find compelling. If I get sales I will expand on the site.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure. April 27, 2009 10:54 AM DSarathy said.

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Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, March 4, 2009 Lo, my 2295 subscribers, who are you? Because this language may lead you to believe this concept is for enterprise sales only, I thought Id walk you through an example from the world of consumer electronics. March 7, 2009 3:31 PM Eric said. March 8, 2009 9:25 AM payman said.

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Lessons Learned: Don't launch

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, March 13, 2009 Dont launch Heres a common question I get from startups, especially in the early stages: when should we launch? Announce a new product, start its PR campaign, and engage in buzz marketing activities. If you are having trouble raising money, sometimes a little PR can help.

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Engagement loops: beyond viral

Startup Lessons Learned

At that point, theres no opportunity for marketing or sales; the battle is already won or lost in the persons mind. You could try and drive home that positioning with an expensive PR campaign, superbowl ads, and whatnot. Thanks a lot for writing this :) January 16, 2009 8:05 AM Chris Hopf said. June 18, 2009 11:20 PM JakeRsaid.

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Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

Lessons Learned by Eric Ries Thursday, February 12, 2009 What is a market? (a Why do you think outsources have been happy to generate all this PR the past few years about people losing their jobs to India? Toughest part of the sale is to get agreement that you really can deliver benefits that they didnt previously know were possible.

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The cardinal sin of community management

Startup Lessons Learned

Lessons Learned by Eric Ries Friday, September 11, 2009 The cardinal sin of community management Once you have a product launched, you will the face the joys – and the despair – of a community that grows up around it. September 11, 2009 7:32 AM Sean Murphy said. September 11, 2009 2:28 PM Jeff said.

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