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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

competitive analyses, channel and customer collateral (white papers, data sheets, product reviews), customer surveys, and market requirements documents. When faced with the time pressures of a startup, too many demands and too few people, we began to teach our staff to refer back to the five Mission goals and the Intent of the department.

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Marketing Metrics 101 for B2B Startups

www.rocketwatcher.com

Pipeline Measurements # of Targets - sometimes referred to as “suspects&# this is anyone in the universe who is on the receiving end of your marketing. of Leads – a lead is a prospect that you have qualified as someone who is a good fit for your product and is likely to purchase a solution like yours in a specific timeframe.

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