Remove 2010 Remove CPA Remove Customer Development Remove Metrics
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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Business ecology and the four customer currencies

Startup Lessons Learned

Each of these four currencies represents a way for a customer to “pay&# for services from a company. A great product enables customers, developers, partners, and even competitors to exchange their unique currencies in combinations that lead to financial success for the company that organizes them.

Customer 156
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It's a startup, not a spreadsheet

Startup Lessons Learned

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?