article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

article thumbnail

6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CPA Definition : CPA is "Cost per Acquisition." Are there any additional metrics you think SaaS companies should track? The channel is sponsored by Intel and VMware.

Metrics 58
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 SaaS Metrics You Should Track - ReadWriteCloud

www.readwriteweb.com

Along those lines, last week, Ryan Carson, co-founder of Carsonified offered a list of six key metrics for your web app and how to track them. CPA Definition : CPA is "Cost per Acquisition." Are there any additional metrics you think SaaS companies should track? The channel is sponsored by Intel and VMware.

Metrics 58
article thumbnail

It's a startup, not a spreadsheet

Startup Lessons Learned

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

article thumbnail

How to get cheap and targeted paid traffic?

Aymeric Gaurat-Apelli

by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. How do you find subreddits that have sufficient traffic? Its really easy.

Norway 46
article thumbnail

How to get cheap and targeted paid traffic? | Aymeric Gaurat-Apelli

Aymeric Gaurat-Apelli

by Aymeric on June 9th, 2010 What does cheap mean? Raw CPC is not a good enough metric. When you run an ad campaign, you don’t want to minimize the cost per click, you want to minimize the cost per acquisition. How do you find subreddits that have sufficient traffic? Its really easy.

Norway 28
article thumbnail

Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

Customer 156