Remove 2010 Remove CPA Remove Metrics Remove Product Development
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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

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It's a startup, not a spreadsheet

Startup Lessons Learned

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. As the product got better, we could see the rate getting closer and closer to the mythical “ one percent rule.&# Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0, June 8, 2009 1:16 AM Colin said.

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Business ecology and the four customer currencies

Startup Lessons Learned

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). Tell your Startup Visa story Speaking 2010: Webstock, GDC, Web 2.0,

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