2010 Direct Marketing Metrics Retention 
ConversionXL
JANUARY 26, 2017
Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. Broad data about email marketing reinforces the fact that it is an effective and powerful medium for customer engagement. Image Source. click rate.
Lightspeed Venture Partners
DECEMBER 3, 2010
The recovering economy has really boosted brand ad budgets in 2010, with online ad spend back to setting records again. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. Finding money and saving money online.
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