2012 Aggregator Early Stage PR 
Gust
JANUARY 4, 2012
Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? How much risk do IP issues in the aggregate pose to our business ? Designing and producing marketing and PR materials (copyright, trademark).
Cracking the Code
OCTOBER 10, 2008
While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. 3) Analyze the aggregated data to determine best practices and benchmarks across your customers. ► 2012. (1). Online Gaming. (1).
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