2012 B2C Early Stage PR 
ConversionXL
JUNE 25, 2021
Done right, your PR campaign should incentivize media outlets to pick it up. It’s common for new products or early-stage startups to lack sufficient quantitative data to see meaningful themes or patterns. The model was introduced in 2012, back when there was still low consumer awareness around electric cars. Conclusion.
Cracking the Code
OCTOBER 10, 2008
While the CAC ratio helps SaaS businesses at scale to manage their Sales and Marketing spend, the SLC is a helpful framework for early stage businesses before you have meaningful data. This is a clear example where business-to-business (B2B) marketers need to learn from their business-to-consumer (B2C) counterparts. Portfolio.
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