ConversionXL

FEBRUARY 3, 2022

In the activation phase, measure these performance metrics: Conversion rate Number of customers using a product feature Drop-off rate Dwell time. Address churn by engaging users. Use this information to optimize for retention with: Transactional messaging. Convincing users to stick around is crucial for growth.

Retention 113

Retention Marketing Acquisition Channel 113

Duct Tape Marketing

MAY 25, 2022

He is the author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and the creator of the Marketing AI Conference (MAICON). Paul is the founder and CEO of Marketing AI Institute, and the founder of PR 20/20, HubSpot’s first partner agency. Who's gonna open emails.

Artificial Inteligence 89

Artificial Inteligence Marketing Cofounder SMS 89

ConversionXL

MARCH 15, 2016

According to a 2014 State of SaaS report from Compass , SaaS is a $10B industry in North America. It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. Churn rate is proportional to the distance between sign-up and value. Tweet It!].

Mobile 48

Mobile Retention Email Software Review 48