A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. You need to be a part of that conversation which means a real sales force, sales materials, impressive logos, case studies, and referenceable customers. You will be compared to alternatives and weighed.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

AUGUST 15, 2016

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. That kicked off this long conversation about how you might try to leverage this evolution of education technology to create scalable impact in places where tuition couldn’t be the driver of growth. Our revenue model was wrong.

Cofounder 145

Cofounder Entrepreneur Africa Sales Cycle 145

Steve Blank

AUGUST 15, 2016

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. That kicked off this long conversation about how you might try to leverage this evolution of education technology to create scalable impact in places where tuition couldn’t be the driver of growth. Our revenue model was wrong.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120