A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

It’s often said that you shouldn’t talk about price during customer development interviews. Consider the consequences of these monthly pricing possibilities: $0/mo means your goal is to maximize growth (trust and usage) instead of revenue. Even bootstrapped businesses can make this work (e.g. This is a hard slog.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Steve Blank

AUGUST 15, 2016

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. Our revenue model was wrong. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 145

Cofounder Entrepreneur Africa Sales Cycle 145

Steve Blank

AUGUST 15, 2016

Prior to founding Andela , he co-founded 2U , an education technology startup that went public in 2014. Our revenue model was wrong. We were charging a really high up-front annual fee to these providers and the end result of that was a pretty long sales cycle. Filed under: Customer Development , SiriusXM Radio Show.

Cofounder 120

Cofounder Entrepreneur Africa Sales Cycle 120