Remove 2015 Remove Affiliate Remove Distribution Remove Non-disclosure Agreement
article thumbnail

7 Reasons Smart Startups Establish 'Coopetition'

Startup Professionals Musings

Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. It leads to referral agreements and affiliate marketing. These are simple cooperation agreements, but many entrepreneurs are too proud or busy to consider them as a growth opportunity. Be cautious, but not paranoid.