7 Reasons Smart Startups Establish 'Coopetition'
Startup Professionals Musings
SEPTEMBER 21, 2015
Every smart startup starts with a focus on a unique advantage, such as owning a distribution channel. It leads to referral agreements and affiliate marketing. Marty Zwilling First published on Entrepreneur.com on 9/11/2015. Complementary advantages can expand both markets. A competitor may have complementary strengths.
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