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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? (You Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

What about grabbing the incredible mobile opportunity by the throat and truly delivering for utility marketing and executing for mobile 2015 ? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6 Are they a lost cause?

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