2015, B2B, Product Name and Sales

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2015

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Email Subject Lines: 8 Principles for Improved Open Rates

ConversionXL

MARCH 10, 2017

Gender: using men vs. women in the subject line of a clothing store’s newsletter or highlighting specific product names for each group are some basic examples. What are their favourite products or what features are they yet to use? (You Half way through 2015, MailChimp users had already sent 2,005 “dads and grads” emails.

Email Campaign Audience Mobile

See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. But the foundation to any company's success is to ensure that there is an attractive product/content for audiences to engage with in each of the three stages: See – Think – Do. You want sales, yes. Are they a lost cause? What about innovation?

Framework

Framework Marketing Metrics Audience

StartUpRoar

Email Subject Lines: 8 Principles for Improved Open Rates

See-Think-Do: A Content, Marketing, Measurement Business Framework

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