How to Optimize Videos for Conversions
ConversionXL
APRIL 11, 2016
Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.
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