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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

For me coming up with the product was a challenge, I didn’t realize how challenging and important the name would be. It’s as important as naming your child! I had three goals: match the name for the intended industry and make the name easy to remember. Kimberly Urosek.

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The Advanced Guide to Holiday Testing

ConversionXL

Product names / descriptions. Promo / Sale / Discount names / descriptions. Your Christmas 2015 traffic will not yield the same results as your March 2016 traffic. Heck, your Christmas 2015 traffic might not even yield the same results as your Christmas 2016 traffic. Does it match up? Build your list.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

While working at West Elm, I also noticed this was an aspect of design people needed help with, to match different patterns and colors in their space. We filed to trademark the name Walkie Chalkie but had some slight question on it from our lawyers, so we changed the product name to Walkie Chalk. 24- Represent who we are.

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