2017 Audience B2B Direct Marketing 
YoungUpstarts
JULY 26, 2017
by Pravya Pravin, product marketer at iZooto. In 2017, with 5X times faster growth than traditional software market, SaaS finds itself outrunning traditional software product delivery. SaaS marketing is unlike other marketing. Hence, it is critical to market it the right way.
ConversionXL
DECEMBER 13, 2018
In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. Push GA360 data into the Salesforce Marketing Cloud reporting UI.
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