Startup Professionals Musings

MARCH 8, 2017

If your business is industrial B2B products, social media may be low on your list. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. If you are selling a B2B printing platform from Xerox, posting on LinkedIn would likely be the best choice.

Social Media 147

Social Media Media B2B Analytics 147

YoungUpstarts

NOVEMBER 7, 2016

Tip 4 – Limit Your Audience. In addition to narrowing your audience by location, it’s also important to limit your audience based on demographics like age, occupation, and even income. In January of 2017, AdWords will stop supporting the standard text ad format switch to Expanded Text Ads (ETAs).

PPC 178

PPC Small Business San Francisco Dallas 178

Up and Running

NOVEMBER 30, 2020

According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. 74% of B2B marketers consider webinars to be the most effective way of generating high-quality leads. Define your target audience.

Product 97

Product Audience Social Media Sales 97

Up and Running

AUGUST 14, 2018

In 2017, U.S. Craft a message using what you know about your audience. Identifying the right space and time to build a relationship with the audience is key.”. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well.

Marketing 71

Marketing Entrepreneur B2B Video 71

ConversionXL

DECEMBER 13, 2018

In 2017, Google announced a partnership with Salesforce; the two companies deepened that partnership in 2018. Those with access to both products can: Move Salesforce data from Sales Cloud into GA360 for attribution reports, bid optimization, and audience creation. GA360 and Salesforce integration. Salesforce is now a reseller of GA360.)

Analytics 126

Analytics Cloud Audience Campaign 126

Hearpreneur

JULY 12, 2017

Social media is here to stay and the best social media campaigns are those that captivate and engage their target audience. Complex, B2B companies are struggling with social media. Midmarket, complex B2B companies are struggling with their social media. What are some trends that you notice for 2017? .

Social Media 48

Social Media PR Media Public Relations 48

Occam's Razor

MARCH 19, 2018

In this case the goal was to create handouts, perhaps to make it easier for audiences to consume the data by themselves. If so, is the data for August 2017 really adding value? We want the audience to be able to compare two data points for each dimension, and look across all five dimensions. Don’t create handouts!

Analytics 130

Analytics Audience B2C Restful 130

ConversionXL

MAY 1, 2019

A 2017 letter to the editor in The Guardian included the signatures of dozens of psychologists. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Catering to your audience may mean that, initially, you can deliver only a fraction of the total information you’d like to deliver.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

OCTOBER 9, 2019

Cisco predicts that, globally, video traffic will be more than 80% of all web traffic by 2022 (up from a prediction of 75% made in 2017). For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy.

Lead Generation 110

Lead Generation B2B Video Marketing 110

Duct Tape Marketing

APRIL 13, 2017

Initially, it was estimated that TV would be on top until 2017 but surprisingly social channels overtook the tv numbers very early this year. For businesses that don’t have a dedicated Facebook page and don’t want to show their message as a news feed, choose the audience to reach directly to the website through a domain ad.

Social Media 62

Social Media Media Marketing Lead Generation 62

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. You take advantage of them by living in 2017!

Metrics 141

Metrics Acquisition eCommerce Analytics 141

David Teten

DECEMBER 3, 2019

Kyle Dunn, CEO, Meyler Capital , says, “Investors should focus on building a large audience within a CRM system (having the ability to categorize your different constituents); communicate consistently to that audience; and implement an automation platform that can leverage lead score to profile interest.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

APRIL 12, 2017

Last week, 400+ data-driven marketers from 20+ countries around the world met up in the outskirts of San Antonio, Texas for CXL Live 2017. Nicole Mintiens (@Nicole_Mintiens) April 5, 2017. Sara McGuire (@sara_mcguire) April 5, 2017. Michael Aagaard (@ContentVerve) April 5, 2017. Joe Martin (@hijoemartin) April 7, 2017.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Designmantic Blog

MARCH 6, 2018

She believes that before building relationships with our audiences to achieve their goals, we have to connect with them first. She is the founder and CEO of the brand amplification company called Thulium that specializes in B2B social media account-based marketing. Magazine "17 Inspiring Women of 2017. Lilach Bullock.

Entrepreneur 76

Entrepreneur Social Media B2B Cofounder 76

crowdSPRING Blog

NOVEMBER 7, 2016

Depending on where you live and who your audience is, some of those celebrations may be more prevalent and relevant, but regardless of locale, ’tis the season to make merry, and there’s no reason your brand should be left out of the festivities. Don’t have the physical addresses of your audience?

Social Media 52

Social Media Audience B2B Equity 52

ConversionXL

JULY 10, 2019

That simplifies content creation and link building compared to, say, trying to promote niche B2B software. According to a 2017 study , research is the most efficient type of content for earning backlinks. Word count Backlinks Referring domains Date of publication 483 3,100 815 (39% of all RDs) 2017. Example 1. “ Example 2. “

Marketing 125

Marketing Acquisition Software Review Aggregator 125

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( SEM for Beginners. SEO for Beginners.

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

MAY 8, 2019

This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. Here’s the type of content you should be creating for this audience.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Occam's Razor

DECEMBER 8, 2017

Did we reach a large audience? Perhaps some kind of B2B sales. We are shooting for a deeper brand connection, by an audience that holds business value for us. A great selling product, with a much bigger overlap with the NFL audience than the Surface. Do they remember anything? So much more insightful than Views, right?

Global 121

Global Metrics Artificial Inteligence Oakland 121

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! In many cases they had great products but they just didn’t reach their audience effectively enough to stay in business. The entire wholesale process was antiquated — brands were using printed catalogs and line sheets to merchandise their products.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

JUNE 7, 2017

Is the Huge Audience on Social Media Platforms Completely Useless? + Share tips, ideas, schematics, usage shortcuts, creative implementations, solutions to top problems that hold Engineers back… you know… understanding your audience deeply and give them something of value in exchange for their attention. Bottom-line.

Social Media 162

Social Media Media Artificial Inteligence Channel 162