How to Measure the ROI of Your Content Marketing Efforts – a Step-by-Step Guide
Duct Tape Marketing
MARCH 3, 2017
With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Not really.
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