You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
Choose the right metric and they'll create the most glorious digital experience in the universe, the perfect acquisition campaign, the most amazing customer service channel. Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. It will incentivize the right behavior.
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