David Teten

DECEMBER 3, 2019

Meyler Capital is taking the analytical rigor of modern internet marketing and applying it to fund marketing. . The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Other VCs use Contently * or Social Native * to create relevant content.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Cracking The Code. Friday, October 10, 2008. The Bessemer 10 laws of SaaS - Fall 2008 Release. The traditional metric of Bookings would value Customer A at $120,000 and suggest Customer B is more valuable at $180,000.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

OCTOBER 30, 2021

However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers.

Customer 140

Customer Marketing Social Media CPA 140